When designing a new web site, there is a great deal to consider before you begin. Have you chosen a good niche? Have you organized your content in a way that is search engine friendly? Do you have a URL that makes it easy for search engine spiders to know what your website is all about?

Search engine optimization of web site design is easy if you know what to do. Even if you have done all of the planning and preparation that you can to guarantee a functional website, you must consider the needs of search engine spiders and SEO.

The beginning step is to build your web site in html and use cascading style sheets (CSS). Style sheets keeps your code to a minimum and helps to provide a consistent look across your website. The design of your site needs to be clean while providing easy to use navigation.

Make sure that each of your web pages uses unique meta tags. Your meta tags should include the site keywords you are optimizing for. The meta tags signal the search engine spiders as to the type of content contained within your site. Your web site template should always place your keyword phrase at the top of your page and end of your page.

One simple way to apply this technique is by beginning your title tag with a keyword phrase. Additionally, include a copyright notice followed by your keyword phrase in a clean simple flow. One example is Copyright 2009. WebmastersBookofSecrets.com Marketing Expert. Marketing expert in this example is the keyword and is the last text on your page.

In addition to including your keyword at the beginning and end of your web page template, consider the following SEO design techniques. Include your keyword phrase in heading tags such as H1 and H2. Shoot for a keyword density of around 3 to 5 percent. Finally, be sure that your keyword phrase is in bold, italic, and underlined. Well optimized sites keep their word count between three and six hundred words.

By using the right SEO design techniques you can improve the overall effectiveness of your website in the eyes of search engines. The keys it to expose keywords to search engine spiders in a simple and straight forward manner. If you want to take advantage of design to improve your rankings, keep these SEO techniques in mind and use them.

Michael Fleischner is and author and website publisher. Download a free chapter of his best selling book SEO Made Simple by visiting his website. Discover more about improving search engine ranking with FREE SEO lessons at www.WebmastersBookofSecrets.com.